The blog was originally created to be a place where people from all over the globe could express their thoughts, views and feelings as well as share their experiences with other people who share common values and are on the same wavelength.
Read this step by step guide How to launch a Blog launch successfully and increase blog traffic
Over time, blogging has slowly transformed into a very powerful marketing tool. Savvy bloggers have managed to use their blogs to not only to increase the traffic to their converting landing pages and websites, but also to give a SEO boost to their domains.
Indeed, blogs can help your Web property rank higher in Google and can, as such, directly affect conversion rates.
However, there is also another aspect of blogging that not everyone is well aware of. A blog is the place where your potential customers can meet the real you. You are the face behind your company and your blog is a way of communicating and connecting directly with your customers.
Your blog has the potential to establish you as an authority in your field, but only if your blog content is of the highest possible quality.
WordPress is the most popular CMS to create blogs but it can be used to create different type os websites, with additional plugins and themes. You can read this indepth article to learn which 35+ Type Of Websites You Can Create With WordPress.
1. Find A Good Topic That People Actually Want to Read About
Maintaining a blog is no easy business. It’s not as simple as you might think, because one cannot just get out of bed one morning and write an extraordinary blog post in an hour or so. Well, some people can, but most of us mortals can’t. This is why we need to plan our next post.
The first thing you need to do is find a good topic – a nice idea – for your next creation. Start brainstorming and think about what you readers would love to read.
Try to answer the questions you see most often in the comments section of your blogging platform’s dashboard. Each blog post must do good for the target audience and leave your the reader(s) satisfied that they have learned something new that nobody else knows. Remember, you want to become a Master in your field!
2. Start By Creating an Outline for Your Blog Post
Very few people – including very experienced authors – are able to write an entire blog post off the top of their head without using an outline.
By creating an outline for your blog post, you are basically organizing your writing. As you know, your blogging platform allows you to create drafts.
Create a draft and use it to compose the skeleton of your blog post. Split the content into sections and organize everything in a logical fashion.
3. Do the Research Before You Start Writing
We know you are an expert in your field and probably have great experience. However, the last thing you want to do is write something that is wrong – or not true.
Your readers look up to you and trust that the information you are providing is factually accurate. Don’t disappoint them!
You are strongly advised to support all your statements with at least some data from reputable sources. Of course, you can use your own knowledge as a source of information.
But whatever you do, don’t risk losing the trust of your readers. Your readers are what makes your blog successful!
4. Write Eloquently And Pay Attention to Spelling, Grammar And Punctuation
It is not enough to write captivating content for your blog. The way you write it is also very important. Always strive to improve and expand your vocabulary, so that you can write better content. Also, your spelling and grammar need to be flawless. Punctuation is not an exception!
5. Proofread, Proofread, And Then Proofread Some More
Many people overlook the proofreading part and end up with “exceptional” content that is full of typos. Don’t be one of them. Proofread your work thoroughly, more than once. You must ensure that your writing flows well and that your text is perfect in terms of spelling, grammar and punctuation.
Writing blog content is not difficult if you learn how to do it properly. As long as you can come up with a captivating idea and know how to express it in a proficient way, you have the potential to become an exceptional blog writer. Practice makes perfect, so don’t postpone writing your next blog post.